One of this week's direct mail pieces was a piece about Camp Discovery. Camp Discovery is a children's Bible study program offered by a local Presbyterian church.
Yikes...this church should be using better data. The piece was addressed to my husband. How does the church know that my husband is even interested in Presbyterianism?? The church should be using overlays to identify potential Presbyterians. They are wasting a lot of money sending this to non-Presbyterians.
The language on the piece is a bit puzzling too. The description of the activities for the kids during this camp week are listed as: "New friends, Amazing crafts, Wild games, Lip-smacking snacks, Incredible music and Mind-blowing Bible adventures" Wild, lip-smacking and mind-blowing do not portray a wholesome religious experience for children.
No comments:
Post a Comment