Over the weekend, I received a mailing from NJBEST 529 College Savings Plan http://njbest.com/. The piece was trying to get me to enroll in the NJBEST plan for my children. The offer was for a free investor kit and informed me of the benefits of opening an account for my child. I already have accounts at NJBEST for my children. Oops on NJBEST's account...they should know their data better. The promotion to me should be to add more money to my children's accounts, not to set up a new one. Further, the piece was addressed to a Dana Kny at my correct address. Yikes, another data problem....NJBEST should clean up their mailing lists, rent from quality lists and do a more thorough merge/purge.
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