I just got this oversized postcard from Famous Footwear http://famousfootwear.com with this catchy headline, right before Mother's Day. The photos of the shoes look inviting and the offer looks enticing. Shop this week and spend $50 and get $20 in a savings card to be used toward a future purchase of $50 or more. I like the perforated, tear-off coupon, personalized with my name and frequent user number. Famous Footwear should be able to track this piece since customers will bring in the coupon for redemption. One concern I have is that Famous Footwear wanted this piece delivered between 4/30/09 and 5/2/09. I received it on 5/5/09. Since it is a very timely promotion, in advance of Mother's Day this weekend, Famous Footwear should be checking with their mailhouse and the post office to see why this piece was late. This could definitely affect the effectiveness of this campaign.
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