In this past week's mailbag, I found two less than stellar pieces.
The first from a leading apparel retailer hit on one of my pet peeves: grammar. "Our sporty styles are where it's at." This cutesy, trendy line makes no sense and it's grammatically incorrect. Perhaps, I am not in their main demographic and this language is readily used by those that are in this retailer's target audience. Yet, this poor use of the English language only proliferates when a major store readily uses it.
The second example hit another nerve, but for a different reason. I have asked this particular vendor, a major home security monitoring service, numerous times to remove my name and address from their solicitation files. This company chooses to ignore my repeated requests and continues to waste its marketing dollars by sending me solicitations to reactivate service with them.
Stay tuned for finer direct marketing examples next time....
The first from a leading apparel retailer hit on one of my pet peeves: grammar. "Our sporty styles are where it's at." This cutesy, trendy line makes no sense and it's grammatically incorrect. Perhaps, I am not in their main demographic and this language is readily used by those that are in this retailer's target audience. Yet, this poor use of the English language only proliferates when a major store readily uses it.
The second example hit another nerve, but for a different reason. I have asked this particular vendor, a major home security monitoring service, numerous times to remove my name and address from their solicitation files. This company chooses to ignore my repeated requests and continues to waste its marketing dollars by sending me solicitations to reactivate service with them.
Stay tuned for finer direct marketing examples next time....
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