Diary of a Direct Marketer

I love getting mail, all kinds of mail. Some people dread going to the mailbox and can't wait to dump all of the "junk mail." I love to see what companies and organizations are trying to get me to do. I like to evaluate the effectiveness of the mail that I get. I also love e-mail and look for the catchiest promotions and the most intriguing subject lines. My plan for this blog is to open my mailboxes (e-mail and postal) and share with my readers what I find. In a tough economy, the companies who are spending their direct marketing dollars in the most effective way, will be the most successful. Those who curtail their marketing dollars now will be forgotten in the longer term. So, keep the mail coming and I'll be checking the mail often.