The picks of the mailbag for today's installment are from a major entertainment park and a major personal computing company.
What is it about my last name: Krug? I often get solicitations from companies with my last name spelled in a variety of ways, from Kruz to Crug to Krap to King to Krud, and the list goes on. When a major marketer mangles my name, I wonder how sophisticated their databases are. How are they verifying addresses? Who is managing their merge/purge? This major entertainment park (ok, Disney) addressed this recent promotion to the Kruz family. They did get one demographic right. This promotion was for parents of kids aged 3 to 9, so that fits.
The second direct mail promotion selected for this installment was from computer maker, HP. I was dizzy just looking at the piece. On the front cover alone, there were more than four typefaces used! There were more than 15 products promoted on the piece, too. This may be an effective way to get previous customers (since I purchased something from HP before) to re-think their current computing needs, yet, there was so much detail. The legal description of the promotion took up half a panel of the four-panel piece!
I just heard the mail truck, so I am off to check out what came today!
What is it about my last name: Krug? I often get solicitations from companies with my last name spelled in a variety of ways, from Kruz to Crug to Krap to King to Krud, and the list goes on. When a major marketer mangles my name, I wonder how sophisticated their databases are. How are they verifying addresses? Who is managing their merge/purge? This major entertainment park (ok, Disney) addressed this recent promotion to the Kruz family. They did get one demographic right. This promotion was for parents of kids aged 3 to 9, so that fits.
The second direct mail promotion selected for this installment was from computer maker, HP. I was dizzy just looking at the piece. On the front cover alone, there were more than four typefaces used! There were more than 15 products promoted on the piece, too. This may be an effective way to get previous customers (since I purchased something from HP before) to re-think their current computing needs, yet, there was so much detail. The legal description of the promotion took up half a panel of the four-panel piece!
I just heard the mail truck, so I am off to check out what came today!
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