There must be some extenisive market research to indicate that people who invest love to play golf. Yes, it is true that golfers tend to have money to invest since it costs a lot to golf on a regular basis. Yet, I do not understand why investment companies often send promotions to potential investors offering them golf equipment for more investment money. To me, perhaps, your non-traditional investor, find the golf promotions presumptious. I do not enjoy golf and a "TaylorMade" club would not make me "move my money" to TD Ameritrade. And the stakes are high. I would have to move $75,000 to get a special putter, $150,000 to get a driver and $2 million to get a "once-in-a-lifetime golf experience." None of these offers are making me move my money. Perhaps, TD Ameritrade http://tdameritrade.com/ should consider using an overlay on its investor mailing list. This database tool would help to locate investors on their list who have an interest in golf. Then send this promotion to only these investors. TD Ameritrade is wasting their marketing dollars sending me a promotion with golf incentives. They probably mailed this to many investors with little interest in golf too.
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